THE SHOCK READERS BY REVEALING A STANDARD MISCONCEPTION

THE SHOCK READERS BY REVEALING A STANDARD MISCONCEPTION

utilize A GREAT STORY AS AN OPENING

Example:

“In belated 1979, a twenty-four-year-old business owner paid a stop by at a study center in Silicon Valley called Xerox PARC. He had been the co-founder of the little computer startup in the future, in Cupertino. Their title had been Steve Work.”(Malcolm Gladwell, Production Myth)

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